extra texture :: marketing news + trends

Ben & Jerry’s, the ice cream brand whose image and marketing was built on social consciousness, revives that tradition in its first TV ad campaign in a decade. The ads focus on issues, not ice cream. (more)

This entry was posted on Monday, October 17th, 2005 at 6:45 am and is filed under Charity, Companies, Food/Beverage, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.